They say as a creative, you have to pick a lane.
We respectfully disagree.

Goitanich & Co is a Toronto-based creative studio and production company working across film, commercial, and animation.
Led by filmmaker and producer Mike Goitanich, our work lives at the crossroads of storytelling and strategy — blending the emotional weight of cinema with the clarity and precision of brand communication.
We believe in ideas that move people — no matter the format. Our work has been recognized by Sundance, TIFF, The Austin Film Festival and SeriesFest, with credits spanning feature films, TV pilots, and branded campaigns for Rolling Stone Magazine, Molson Coors, Clorox, Pepsi, and more.
Goitanich & Co operates as a fully integrated production hub — offering end-to-end services across development, production, and post. We collaborate with a trusted roster of directors, producers, cinematographers, writers, editors, animators, and motion artists — all with decades of industry experience and a shared commitment to high-impact storytelling.
Our approach is simple: be bold, stay nimble, and make it beautiful.
We partner with brands, production partners, and artists who see storytelling as more than content — who understand that great creative isn’t about fitting in a lane, but paving your own.























