They say as a creative, you have to pick a lane.

We respectfully disagree.

Man with light brown hair and beard sitting with hands clasped in front of a dark bookshelf and brick wall.

Goitanich & Co is a Toronto-based creative studio and production company working across film, commercial, and animation.

Led by filmmaker and producer Mike Goitanich, our work lives at the crossroads of storytelling and strategy — blending the emotional weight of cinema with the clarity and precision of brand communication.

We believe in ideas that move people — no matter the format. Our work has been recognized by Sundance, TIFF, The Austin Film Festival and SeriesFest, with credits spanning feature films, TV pilots, and branded campaigns for Rolling Stone Magazine, Molson Coors, Clorox, Pepsi, and more.

Goitanich & Co operates as a fully integrated production hub — offering end-to-end services across development, production, and post. We collaborate with a trusted roster of directors, producers, cinematographers, writers, editors, animators, and motion artists — all with decades of industry experience and a shared commitment to high-impact storytelling.

Our approach is simple: be bold, stay nimble, and make it beautiful.

We partner with brands, production partners, and artists who see storytelling as more than content — who understand that great creative isn’t about fitting in a lane, but paving your own.

Rates and referrals available upon request.
READY TO BRING YOUR PROJECT TO LIFE?
Book a call with our team to discuss your script or project
TRUSTED BY
Molson Coors logoRolling Stone logo in stylized white text on a black background.Clorox brand logo with stylized text.Coors Light logo with stylized script and mountain graphic.Billboard logo text in a distinctive stylized font.Stylized handwritten text reading 'Arizona Hard' in white on a transparent background.Coinbase logoArbella Insurance Group logo in white text.Text logo displaying the word 'Othership' in white font on a transparent background.NXNE logo graphic with stylized letters.Eastroom logo with stylized letters E and R interconnected.Logo with the word 'Lovebot' in a futuristic, pixelated style.
FILM PARTNERS
Toronto International Film Festival logo in white text on transparent background.Sundance Film Festival logo in white text on transparent background.Sundance Institute logo with a stylized circular design and bold text.Catalyst company logo featuring a stylized gear and atomic orbit design.Illustration of a person working on a laptop, symbolizing digital marketing services.Telluride Film Festival logo in white with stylized text and laurel branches.HollyShorts Film Festival logo with stylized text and film reel graphic.Screamfest logo featuring the word 'SCREAMFEST' with a ghost silhouette inside the letter 'A'.Denver city skyline with prominent skyscrapers and a mountain backdrop at sunset.SeriesFresh company logo with stylized text and circular emblem.Kino Lorber logo in white letters on a black background.Alter logo with gray geometric shapes forming an abstract symbol.
Two people standing at a podium on a dimly lit stage with a large red FEST 2025 sign and multiple sponsor logos projected behind them.
A film crew working at night on a grassy outdoor set with trees and smoke effects.
Group of people engaged in conversation and checking a device in a warmly lit indoor setting.
A man aiming a gaming gun controller while a woman looks at her phone headset around her neck in a bright room.
Three men smiling and chatting in a conference hallway, one wearing a blue blazer and holding a cup.
Two men operating camera equipment filming a NYC taxi cab on a city street.
Four people standing indoors, one recording with a camera, surrounded by string lights on the ceiling.
Group of five men wearing headphones engaged in conversation inside a rustic wooden building decorated with string lights and paper streamers.
Silhouette of a person standing with arms crossed near a hanging punching bag in a gym with exposed beams.
Two men smiling and posing together behind a metal barricade, one wearing a large gold medal around his neck at an outdoor event.
Runners participating in a road race, with a man in black checking his watch in the foreground and several runners behind him on a tree-lined street.

GOT A PROJECT IN MIND?

LET’S WORK TOGETHER